Home ServicesRepresentative build
Beacon HVAC
9.4× blended ROAS
Local SEO + booking flow tuned to peak-season demand and after-hours capture.
9.4×
Blended return on ad spend
+58%
Off-season booked jobs
0
After-hours inquiries left unanswered
The challenge
Peak-season demand outran capacity while shoulder months went quiet, and after-hours calls went to voicemail during the highest-intent window.
What we built
- Local SEO and geo pages across the full service area
- Booking flow tuned to crew capacity by day
- After-hours AI intake with morning handoff
- Seasonal budget pacing across search and Meta
Representative build — figures are modeled or representative, not an audited client average.
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