Home ServicesRepresentative build

Beacon HVAC

9.4× blended ROAS

Local SEO + booking flow tuned to peak-season demand and after-hours capture.

9.4×

Blended return on ad spend

+58%

Off-season booked jobs

0

After-hours inquiries left unanswered

The challenge

Peak-season demand outran capacity while shoulder months went quiet, and after-hours calls went to voicemail during the highest-intent window.

What we built

  • Local SEO and geo pages across the full service area
  • Booking flow tuned to crew capacity by day
  • After-hours AI intake with morning handoff
  • Seasonal budget pacing across search and Meta

Representative build — figures are modeled or representative, not an audited client average.

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